This presentation explores the evolving landscape of cycling tourism in Europe, emphasizing the integration of technology and sustainability. Key topics include leveraging data-driven tools for route planning, engaging local communities to develop cyclist-friendly services, and implementing green infrastructure to reduce environmental impact. Case studies from the Netherlands and Hungary will demonstrate successful practices and their potential replication across the EuroVelo network. Attendees will gain actionable insights on creating enriching experiences for cyclists while fostering economic growth and preserving natural and cultural heritage.